What is the feeling you wanted your gum package to portray? How did you achieve this?
The feeling this gum reveals is a sort of “coolness.” I used cool colours, instead of warm colours in order to portray an icy sort of feeling. The background consists of green and blue icy blasts that shoot out from behind the title, giving the package a frosty feel. I was going for a dark, yet attractive look, and I believe the colours worked well with the “ice” idea.
Who are you targeting your gum to? How did you achieve this?
My gum is targeted, essentially towards teenage and young adult males. There colours will probably attract more males, however other teenagers might also find this package appealing. I achieved my goal to attract teenage guys by using “boy-ish” colours and not involving too much fruity stuff. On the whole, the icy feeling catches the attention of boys and the fruity feeling attracts girls. My gum is more for males in most ways, but it could also be targeted more generally towards adolescents.
What area in your design did you use Photoshop?
I designed the background using Photoshop. I used an image from stock photography and turned it completely different to change it into an ice blast. Then I realized it would be more appealing if there are two ice blasts shooting at each other. I used two colours, one green and one blue, and created the background. After that, I used brushes to draw some things behind the name to make it stand out more.
